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Summaries: book " Organization Theory", Chapter 11
Vak: Organizational Structure (EBP670C05)
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Universiteit: Rijksuniversiteit Groningen
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Chapter 11: Managing the Environment
Every organisation faces some degree of environmental uncertainty; no organisation can completely
isolate itself from environmental forces:
Organisations require financial, material and human resources as inputs and clients or custtomers as
outputs.
Management’s quest to control its environment
Successful interaction with the environment is necessary for the organisation’s viability and survival
Large size is positively associated with increased power to reduce environmental uncertainty.
Internal strategies
= Strategies which adapt and change organisational practices to better fit the environment
1. Domain choice
Domain= part of the environment in which the organisation operates
e.g. moving into environmental niche that has the advantage of fewer or less powerful
competitors
Multidivisional companies have greater ability to withstand changes in their environments
than single- division companies
if management cannot change to a more favourable domain choose to broaden its
strategy to take a generalist format
small professional firms with specific skills select environmental domain that matches
their knowledge and capabilities
2. Recruitment
Recruitment of staff with appropriate skills
e.g. high tech firms hire scientists from other companies to gain the technical expertise
possessed by their competitors
3. Environmental scanning
Scrutinising the environment to identify actions by competitors, government, unions and the
like that might impinge on the organisation’s operations
Can lead to accurate forecast reduce uncertainty
Attending lunches, trade fairs, conferences, industry gatherings, reading business journals
Boundary spanners = staff who operate at the periphery of the organisation, performing
organisationally relevant tasks, and relating the organisation to elements outside it
(examples: sales representatives, market researchers, purchasing managers, lobbyists, public
relations specialists and recruitment specialists)
4. Buffering
= protecting the operating core from environmental variations in supply and demand (input
and output side)
Input side: stockpile materials and supplies, reduce reliance on one supplier, undertake
preventive maintenance or recruit and train new employees